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100% Pure

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A California girl, Susie has been using organic and natural products all her life; she grew up making her own skincare from her garden. While attending UC Berkeley, Susie invented a way to stabilize natural ingredients from oxidizing in skincare so she patented the process. Susie was sought out by leading cosmetic companies to develop & formulate products for them. During that time, she accidentally spilled a chemical onto the lab table and it literally warped the hard plastic lab counter. That’s when Susie decided to launch a healthy, pure, nourishing line that’s much better for women than the harsh chemical alternatives. 

In a world full of chemically toxic products, 100% Pure is doing something good for women. They’re making healthy, nourishing, pure products for them. The more successful they become, the more power they’ll have and the louder their voice gets to speak out against animal cruelty.



All 100% Pure cosmetics are colored from fruit and vegetable pigments. All the antioxidants and vitamins are found in the pigments. The great thing with 100% Pure fruit pigmented cosmetics is that you’ll be applying all the healthy fruit antioxidants and fruit vitamins directly onto your skin. 100% Pure loves animals and so our makeup brushes are from synthetic, non fur bristles that 
are anti-bacterial.


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